Automotive
Bed & Bath
Colour
Consumer Electronics
Decorative Accessories
Experience Design
Fashion Connection
Food & Drink
Furniture & Lighting
Garden & Outdoor
Hospitality
Interior Style
Kids’ Room
Kitchen & Tabletop
Materials & Surfaces
Paper & Packaging
Pets
Print & Pattern
Seasonal Gifting
Textiles
Vintage & Craft
Walls & Floors
Wellness
Insight - Transformative consumer and market intelligence
- In-depth insight into the consumer of today and tomorrow.
- Complete coverage of trends in retail, consumer markets and marketing.
- Global team of top industry experts and on-the-ground trend hunters.
- Original content with fresh perspectives to spark outside-the-box thinking.
Fashion - The world's #1 fashion trend forecaster.
- Enhance your planning with color and trend forecasts 2+ years ahead.
- Get inspired by more than 22m images and thousands of royalty free CADs and designs.
- Drive sales by staying on-trend with over 250 new reports each month.
- Save half a day every week with our productivity tools and city guides.
Lifestyle & Interiors - trend service for the consumer lifestyle and interiors industry.
- Plan ahead with color and trend reports, with specific edits for interiors.
- Develop inspired design with in-depth content in 23 sections, from automotive to wellness
- Drive revenue by staying on-trend with over 50 new, in-depth market reports each month.
- Save time with our trade show summaries, so you don't have to be there.
Instock - The high data analytics platform for critical retail decisions.
- Make faster buying and merchandising decisions with access to a daily feed of e-commerce data.
- Understand you market and product position with more than 12,000 brands and retailers analyses.
- Make smarter trading decisions with regular stock drop reports and more than 100m retail SKUs monitored and analyses.
- Improve range planning by analyzing competitor data by color, price and product mix.
Styletrial - Rapid consumer feedback to improve buying, merchandising and pricing.
- Reduce investment risk by testing new product and packaging ideas before you go to market.
- Improve certainty of buying and merchandising decisions by accessing millions of US and UK consumers.
- Ensure alignment of price and target audience to your product offering.
- Make more rapid decisions by receiving actionable feedback with result with five days.
Mindset - Tailored trend consulting by world-class experts.
- Improve your strategy by accessing our dedicated team of market and consumer insight specialists.
- Hone your brand proposition based on a tailor-made interpretation of current fashion and lifestyle trends.
- Improve the performance of your products and your team with our innovation workshops.
- Enhance your retail or trade show offer with our tailor-made trend zones and retail edits.
An experiential and innovative environment
Experimentation is key for retailers to be successful in the future, and needs to be built into business models. Over the course of a short period, the business was able to experiment with a number of emerging technologies, and was able to show in a live situation what worked and what didn’t.
Jeun Ho Tsang, the co-founder of London-based experimental store laboratory The Dandy Lab, explained 83% of retailers are failing to innovate. Jeun Ho Tsang said RFID loyalty cards proved successful as it meant the business knew what its customers had seen previously and their colour preferences. This enabled it to create a better relationship with them. Mobile payments also had a significant uptake, with 42% of shoppers signing up. Customers initially use the app to pay, and then continued to do so on repeat visits to scan and find out more about items.
The Role of the Store
Shumacher said that by 2020, 39% of purchases will be influenced by omnichannel, and the move to an experience economy means changing how we view the store. Many stores won’t sell product in 20 years’ time, but they will remain one of the most important components of the brand experience. Where today, physical retail’s success is down to sales, success metrics in the store of the future will be things like customer experience per square metre, active participation, social interaction, and how well retailers have staged the product. Retailers need to understand what a good brand relationship is, how what that involves is changing, and how consumer expectations are rising. Brands that are doing well are those with a “really strong sense of purpose” which aligns with that of the customer base. “A brand purpose is useful, and a short cut to an emotional relationship,” said Betmead. “What matters is that you care about something that they care about.”
Instagram Stories: Brand Narratives
Instagram gives users across the globe an insider's look into celebrity, fashion, luxury and more.
A new brand created a story to announce a new product offering.The first clip was to draw viewers in, provoking curiosity and enticing them to keep watching. Next, it featured images of the product (with clever use of emoji). This type of announcement allows audiences to feel as if they were let in on a secret of sorts, likely increasing the audience's receptiveness of the brand.
Consumer Attitudes
Chinese Millennials
As the importance of lifestyle continues to grow in China, active and semi-fine jewelry has emerged as key retail categories to watch. Currently considered as affordable fast-fashion accessory or a serious financial investment, contemporary-level jewelry is still a relatively new concept for the Chinese consumer.
The Lonely Generation
Social, community-focused shopping experiences have become a retail priority for brands operating in China as a way to attract the consumers. In line with the global importance of hybrid lifestyle stores, women-only concepts and in-store coffee shops are on the rise as retailers serve to fulfill the human need to connect.
On social media channels such as Instagram and Weibo, photo captions and hashtags feature phrases such as #lonely, #lonelytodeath, #lonelyphotgrapher and #lonelygroumand.
Self-Obsessed
Following an operating room selfie scandal and a story about changing room exhibitionists, the generation is now beginning to challenge the own digital narcissism as they become more self-aware and strive for personal improvement.
Economy as Culture
Driven by the need to provide for the past and the future generations, personal financing has become a form of pop culture among Millennials. Popular hobbies include investing in stocks and venturing into entrepreneurship.
Tech Entrepreneurs
Tech has emerged as a key industry to watch for sustaining the country's future financial growth. Expect to see this group grow among Generation Z as favorable entrepreneurial policies are set to roll out in higher education institutions in the near future.
Urban Inspiration
Urban centers in China represent a dream for a better quality of life for Millennial consumers. As an iconic symbol for innovation and opportunity, the relationship with the city serves an important inspiration for art and contemporary films.
Women-only Socials
Gender-specific group chats focusing on personal and professional support have also been growing to fulfill the need for a safe, growth-oriented community. This generation's interest in feminism is no the rise.
Digital Experience
The most popular topics on the platform include WeChat e-commence, health, red envelopers, travel, humor and mobile phone costs.
Fashion is a multi-billion dollar industry with social and economic implications worldwide. The fashion industry has traditionally placed high value on human creativity and has been slower to realize the potential of data analytics. With the advent of modern cognitive computing technologies (data mining and knowledge discovery, machine learning, deep learning, computer vision, natural language understanding etc.) and vast amounts of (structured and unstructured) fashion data the impact on fashion industry could be transformational. Already fashion e-commerce portals are using data to be branded as not just an online warehouse, but also as a fashion destination. Luxury fashion houses are planning to recreate physical in-store experience for their virtual channels, and a slew of technology startups are providing trending, forecasting, and styling services to fashion industry.
Kitchen & Tabletop
Materials & Surfaces
Paper & Packaging
Pets
Print & Pattern
Seasonal Gifting
Textiles
Vintage & Craft
Walls & Floors
Wellness
Insight - Transformative consumer and market intelligence
- In-depth insight into the consumer of today and tomorrow.
- Complete coverage of trends in retail, consumer markets and marketing.
- Global team of top industry experts and on-the-ground trend hunters.
- Original content with fresh perspectives to spark outside-the-box thinking.
Fashion - The world's #1 fashion trend forecaster.
- Enhance your planning with color and trend forecasts 2+ years ahead.
- Get inspired by more than 22m images and thousands of royalty free CADs and designs.
- Drive sales by staying on-trend with over 250 new reports each month.
- Save half a day every week with our productivity tools and city guides.
Lifestyle & Interiors - trend service for the consumer lifestyle and interiors industry.
- Plan ahead with color and trend reports, with specific edits for interiors.
- Develop inspired design with in-depth content in 23 sections, from automotive to wellness
- Drive revenue by staying on-trend with over 50 new, in-depth market reports each month.
- Save time with our trade show summaries, so you don't have to be there.
Instock - The high data analytics platform for critical retail decisions.
- Make faster buying and merchandising decisions with access to a daily feed of e-commerce data.
- Understand you market and product position with more than 12,000 brands and retailers analyses.
- Make smarter trading decisions with regular stock drop reports and more than 100m retail SKUs monitored and analyses.
- Improve range planning by analyzing competitor data by color, price and product mix.
Styletrial - Rapid consumer feedback to improve buying, merchandising and pricing.
- Reduce investment risk by testing new product and packaging ideas before you go to market.
- Improve certainty of buying and merchandising decisions by accessing millions of US and UK consumers.
- Ensure alignment of price and target audience to your product offering.
- Make more rapid decisions by receiving actionable feedback with result with five days.
Mindset - Tailored trend consulting by world-class experts.
- Improve your strategy by accessing our dedicated team of market and consumer insight specialists.
- Hone your brand proposition based on a tailor-made interpretation of current fashion and lifestyle trends.
- Improve the performance of your products and your team with our innovation workshops.
- Enhance your retail or trade show offer with our tailor-made trend zones and retail edits.
WGSN Future Key Takeaways
An experiential and innovative environment
Experimentation is key for retailers to be successful in the future, and needs to be built into business models. Over the course of a short period, the business was able to experiment with a number of emerging technologies, and was able to show in a live situation what worked and what didn’t.
Jeun Ho Tsang, the co-founder of London-based experimental store laboratory The Dandy Lab, explained 83% of retailers are failing to innovate. Jeun Ho Tsang said RFID loyalty cards proved successful as it meant the business knew what its customers had seen previously and their colour preferences. This enabled it to create a better relationship with them. Mobile payments also had a significant uptake, with 42% of shoppers signing up. Customers initially use the app to pay, and then continued to do so on repeat visits to scan and find out more about items.
The Role of the Store
Shumacher said that by 2020, 39% of purchases will be influenced by omnichannel, and the move to an experience economy means changing how we view the store. Many stores won’t sell product in 20 years’ time, but they will remain one of the most important components of the brand experience. Where today, physical retail’s success is down to sales, success metrics in the store of the future will be things like customer experience per square metre, active participation, social interaction, and how well retailers have staged the product. Retailers need to understand what a good brand relationship is, how what that involves is changing, and how consumer expectations are rising. Brands that are doing well are those with a “really strong sense of purpose” which aligns with that of the customer base. “A brand purpose is useful, and a short cut to an emotional relationship,” said Betmead. “What matters is that you care about something that they care about.”
Instagram Stories: Brand Narratives
Instagram gives users across the globe an insider's look into celebrity, fashion, luxury and more.
A new brand created a story to announce a new product offering.The first clip was to draw viewers in, provoking curiosity and enticing them to keep watching. Next, it featured images of the product (with clever use of emoji). This type of announcement allows audiences to feel as if they were let in on a secret of sorts, likely increasing the audience's receptiveness of the brand.
Consumer Attitudes
Chinese Millennials
As the importance of lifestyle continues to grow in China, active and semi-fine jewelry has emerged as key retail categories to watch. Currently considered as affordable fast-fashion accessory or a serious financial investment, contemporary-level jewelry is still a relatively new concept for the Chinese consumer.
The Lonely Generation
Social, community-focused shopping experiences have become a retail priority for brands operating in China as a way to attract the consumers. In line with the global importance of hybrid lifestyle stores, women-only concepts and in-store coffee shops are on the rise as retailers serve to fulfill the human need to connect.
On social media channels such as Instagram and Weibo, photo captions and hashtags feature phrases such as #lonely, #lonelytodeath, #lonelyphotgrapher and #lonelygroumand.
Self-Obsessed
Following an operating room selfie scandal and a story about changing room exhibitionists, the generation is now beginning to challenge the own digital narcissism as they become more self-aware and strive for personal improvement.
Economy as Culture
Driven by the need to provide for the past and the future generations, personal financing has become a form of pop culture among Millennials. Popular hobbies include investing in stocks and venturing into entrepreneurship.
Tech Entrepreneurs
Tech has emerged as a key industry to watch for sustaining the country's future financial growth. Expect to see this group grow among Generation Z as favorable entrepreneurial policies are set to roll out in higher education institutions in the near future.
Urban Inspiration
Urban centers in China represent a dream for a better quality of life for Millennial consumers. As an iconic symbol for innovation and opportunity, the relationship with the city serves an important inspiration for art and contemporary films.
Women-only Socials
Gender-specific group chats focusing on personal and professional support have also been growing to fulfill the need for a safe, growth-oriented community. This generation's interest in feminism is no the rise.
Digital Experience
The most popular topics on the platform include WeChat e-commence, health, red envelopers, travel, humor and mobile phone costs.
Fashion is a multi-billion dollar industry with social and economic implications worldwide. The fashion industry has traditionally placed high value on human creativity and has been slower to realize the potential of data analytics. With the advent of modern cognitive computing technologies (data mining and knowledge discovery, machine learning, deep learning, computer vision, natural language understanding etc.) and vast amounts of (structured and unstructured) fashion data the impact on fashion industry could be transformational. Already fashion e-commerce portals are using data to be branded as not just an online warehouse, but also as a fashion destination. Luxury fashion houses are planning to recreate physical in-store experience for their virtual channels, and a slew of technology startups are providing trending, forecasting, and styling services to fashion industry.
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