Sunday, November 20, 2016

Store Attribute Model

Store Attribute model

Provide recommendation to field management, senior planning, store operations management for changes to store profile

Conduct store segmentation based on regional, lifestyle, and customer type attributes.
Recommend product assortment and merchandising based on in store and online sales with respect to demographic information among different store segments

Spatial-Oriented and Social-Aware Business

Location Optimization

To find the best locations for starting a new business and placing the corresponding advertisements. Considered the social, spatial and financial simultaneously.
Budget Allocation for Hub and Broadcasting Media
 To chooses the locations for placing ads, as well as selecting some broadcasting media under a budget constraint
 Algorithm: Advertisements Selection with Dynamic Programming (ASDP)


K/LAB brand highlights
- style-minded millennial
- data informed
- real time fashion
- trend driven product
- testing ground environment
- customer engage
- stay chic and save
- user inshore experience
- integrate simplistic fixture package act does not feel 'over design'

Strike a pose
Think out loud

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