Product Affinity Segmentation

Product Affinity Segmentation Application

Email is the most common channel to have sent people into stores, followed by direct mail and coupons.

Success retailers manage customer relationship by knowing them, getting their attention, building trust, tailoring message and conveying benefits to make a deal happen.

Product affinity segmentation can be the foundation for a retailer’s marketing strategies in many areas, such as web product recommendation, co-purchase promotion, direct-mail and opt-in email advertising programs.