Google Analytics Reports - Key KPIs

Report and analyze

Monitor account health and performance

Monthly performance report

Site and app activity in real-time report




Audience reports

Overview of audience reports

Active users

Lifetime value

Demographics and interests reports

User flow report

User views and cross device reports




Advertising reports

AdWords reports

Audience for dynamic remarketing

Audience

Acquisition reports

Behavior reports

Conversion reports

Mobile App reports

Flow visualization reports

Campaign Report

Campaign ID

Campaign DESC

Audience ID

Audience DESC

Audience Size Current - # of email users

Campaign Utilization % - percentage of email users in the universe

Max eCPM – planned cost per email




Net delivered emails

Targeted audience – total number of unique email from the time period

Average frequency

Unique opens

Unique open rates

Unique clicks

Unique click rates

Unique conversions

Unique conversion rates

Average days to convert




Total spending

Total revenue

Margin

Daily Email Behavioral Attribute Report

Number of emails per day

Number of opens per day

Average unique open rate

Number of clicks per day

Average unique click rate

Number of conversions per day

Average unique conversion rate

Number of unique email address having purchase in the past 30 days

Temporal Email Behavioral Aggregation Attribute Report

Coupon Dashboard,

Coupon Wallet,

Dynamic Pricing,

Main Event Reporting

Sales Datamart

ADM process