Friday, December 23, 2016

Executive Briefings

Up-to-the-minute news, executive briefings, global retail and VM trends and trend confirmations are all covered here to help hone your strategies for retail, customer communications and business.
Uncover up-and-coming trends, in-depth reports on marketing strategies and experience design
An annual calendar to help you plan for the most important industry events.

Kroger CEO, Rodney McMullen.

win over not only high end, but also low end.

The economy continues slowly improve, and customers continue to feel more optimistic, but the bifurcation in the economy remains. Some consumers are willing to spend more while others are worried about their job or next paycheck, or more focused on saving. We find all customers want quality products and a great shopping experience. For the customer who is more focused on natural and organic products we have our won Simple Truth products and a great shopping experience. We also have many entry-level price point items of excellent quality. For customer looking for incredibly high quality products, like Boar’s Head or Murray’s Cheese, just to name a couple, we have that, too.

Our job is to understand and deliver for our diverse set of customers so they can save where they want to save and splurge where they want to splurge.

Kohls CEO, Kevin Mansell

Even more importantly, traffic in our stores was extremely strong. Our stores enjoyed a solid increase in sales for the three days combined. On an annual basis, about 80% of our business is done in stores, so it was exciting to see so many customers enjoying the experience of shopping together with family and friends this weekend.

Solid activity in store, combined with increased online business, is how we will succeed as an omni-channel retailer. At the core of this omnichannel transformation is the need to evolve the way our Merchandise organization works-- combining our separate E-commerce and Store Merchandise and Planning organizations into one unified omnichannel team. We are seeing our online and in-store experience work very well together as nearly half of our online orders were fulfilled either through Buy Online Pick Up in Store or Ship from Store. We are driving online shoppers to our stores, and our stores are making a better online experience by cutting shipping time down and increasing available inventory.

From an Incredible Savings standpoint, many of our competitors can offer great savings on items at any point. What makes us stand out is our loyalty efforts that are ongoing — from K's marketing program to the incredible value of the K's app and mobile wallet. At no time was that more evident than this past weekend. I believe that rewarding our customers through loyalty is how we will drive positive customer behaviors and differentiate ourselves for the rest of this season and for the future.

Airbnb CEO, Brian Chesky

Put Customers First. Here is an elegantly simple but powerful viewpoint. If you want to create a great product, just focus on one person. Make that person have the most amazing experience ever.

Berkshire-Hathaway CEO, Warren Buffett

Act with Integrity. It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.

Facebook CEO, Mark Zuckerberg

Build Great Teams. How does Facebook stay relevant in a space where things change in a nanosecond? If you’re in an environment where you’re not learning as much as you think you should be, if you don’t have the people around you who you think are going to inspire you to do the best work that you can, then think about changing something. Because that’s a big deal.

Pepsi CEO, Indra Nooyi

Drive Results. You’ve got to look at the investments you make in the company as a portfolio. There’s a bunch of stuff that delivers in the short term. That gives you the breathing room and the fodder to invest in the long term.

If you're not prepared to be wrong, you'll never come up with anything original.
Sir Ken Robinson, TED 2006 (#1 TED talk)

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