6 - Cookie Profile - Quantcast

Time Period under study

Typical visit frequency

Consider the case of a user who deletes cookies every day. If a particular site has a group of very addicted uses who return frequently, even if a small number delete cookies daily, the result will significantly inflated numbers of cookies relative to the number of actual people who visited the site. In such cases it is not unusual to see an average of two or more cookies for every user over the courses of a month. Of course, most users only result in one cookie, but a small number generate many cookies. 

Some site tend to have mostly passers-by, i.e., visitors that only go to the site once over a given time period. No impact on the total number of cookies for the site.

Passers-by =1

Regulars = 2-29

Addicts = 30+

“Reference Site”

These sites have a relatively low frequency of visit profile. 

“High-Profile Blog”

These sites have a relatively high frequency of visit profile. A small number of addicts generate the majority of site visits.

“Social Network”

These sites have heavy addict consumption. These networks are relatively small.